Guides

Practical guides for launching and running a US sweepstakes casino: what it involves, what it costs, and what the decisions actually turn on.

Starting out

What launching one of these actually involves, in the order it has to happen, and how to tell one supplier from another.

Starting out

  • How to start a sweepstakes casinoThe ten steps in the order they have to happen, what each depends on, and where launches stall.
  • Choosing a sweepstakes platformWhat to ask a supplier, and how to tell a platform from a reseller.

What it costs

  • What a sweepstakes launch costsEvery line a launch carries, who sets each one, and the four costs founders leave out.
  • PricingHow our own commercial model is structured across the two routes, and what is not in it.

Running it

  • Designing a coin economyPackage ladders, grants and what a first version should be treated as.
  • Marketing a sweeps casinoAcquisition in a category where the traffic you buy sets how long your payment rails last.

How these are written

Three commitments, and they are the reason a guides section is worth reading in a category this full of content marketing.

  • Every factual claim traces to a primary source — a statute, a rulebook, an agency document, or something we run ourselves and can confirm. Where a source could not be reached, the page says so rather than filling the gap.
  • No figure appears unless it is ours and confirmed, or attributed on the page to a named document with a date. This is why the cost guide has no number on it: nobody has a defensible one, and a range is a made-up number with error bars.
  • Every guide carries the date it was last reviewed, and corrections are made visibly. The state reference publishes what changed and when, and these pages are held to the same standard.

The third one has teeth: the state reference publishes what changed and when, and these pages are held to the same standard. If something here is wrong, it gets fixed in public rather than quietly overwritten.

Reviewed . Corrections are made visibly rather than silently.

Written for founders rather than for search engines, which is why several sections are about what we cannot tell you. If something here is wrong, say so and it gets corrected visibly.